How to Sell Photos on WordPress

If you’re a photographer looking to make some extra money, selling photos on WordPress is a great way to do it. With WordPress, you can set up an online shop quickly and easily, giving you a platform to showcase your work and start earning money from your photography. Not only is it convenient, but it is also a great way to reach a wider audience and expand your business. With the right tools and strategies, you can start making money from your photos in no time. In this article, we’ll go through the steps you need to take to set up your shop, promote your work, and make a profit from your photography.

Table of Contents

how to sell photos on WordPress

What do you need to start selling photos on WordPress?

Before you can start selling photos on WordPress, you need to make sure you have everything you need. What does that entail? Well, first off, you need high-quality photos that people will want to buy. You can take these photos yourself, or you can hire a photographer to take them for you.

Once you have your photos, you’ll need a WordPress website where you can sell them. If you don’t already have a website, then you’ll need to set one up. You can use WordPress to do so, although you can also use other blogging platforms, like Squarespace, Wix, or Shopify. Major web hosting providers like SiteGround offers pre-installed WordPress plans.

Once you have a website, you’ll need to make sure that it is optimized for search engines. You can do this by adding relevant keywords to your posts and pages, and by using appropriate titles and images.

How to set up a WordPress photography shop

First, you’ll need to set up your WordPress shop. You can do this by installing a photography theme and plugin, like Imagely, or by customizing an existing theme. Once you have selected a theme, head over to the WordPress dashboard and click “Plugins” in the sidebar menu. From there, navigate to the “Installed Plugins” tab, and search for photography plugins.

Once you have found a plugin that you like, click the “Install Now” button. Once the plugin is installed, click “Activate Plugin” and go to “Settings” to configure it. Once you have done this, you’re ready to start building your photography shop.

To get started, go to the “Posts” tab in the sidebar menu, and click “Add New”. You can now start adding photos to your website and designing your shop page.

What are the best plugins for selling photos on WordPress?

If you want to sell photos on WordPress, you’ll need to use a photo plugin. There are many different plugins to choose from, but we recommend these two:

WordPress Photo Seller

This is a premium, but very effective photo plugin. It comes with a built-in shopping cart, so it’s perfect for selling high-quality images. You can find the plugin here.


If you’re looking for a free platform to sell your photos online, then you should try WooCommerce. This plugin is free to use, and can be set up to sell photos with its photography extension. You can find the WooCommerce Photography extension here.

How to promote your WordPress photography shop

Once you have set up your WordPress photography shop, you need to start promoting it. This is essential if you want to make sales. There are many ways to promote your shop, but here are a few suggestions:

  • Build your mailing list. This is a great way to get your name out there, as you can send out email newsletters to your subscribers.
  • Get backlinks to your website. You can do this by participating in online communities and offering to write guest posts.
  • Drive traffic to your website by creating social media posts and ads. You can do this by creating original content and sharing it on your social media accounts. Another great way to drive traffic to your website is by contributing to relevant forums and joining photography-related Facebook groups.

How to price your photos

Once your photography shop is built, and you have some photos for sale, you need to decide how much you are going to charge for them. There are lots of different ways to price your photos, but here are a few suggestions:

  • Create a tiered system for your images to allow for impulse buys and multiple purchases.
  • Consider the value of your work. If you think that your images are worth a certain amount, then charge that.
  • Use keyword research to find out what your competitors are charging for images of a similar nature. This can help you to decide what to charge for your images.
  • Consider what your services are worth. If you are selling prints of your images, then you can factor in the time it took you to take the photo.

How to use SEO to increase your visibility

Once you have set up your WordPress photography shop, and you have started to promote it, it’s time to focus on getting it to the top of search engine results. To do this, you need to use SEO, or “search engine optimization”.

To get your shop to the top of search engine results, you need to optimize your website and posts for search engines. You can do this by including relevant keywords in your headlines and descriptions. You can also use “alt tags” on your images, and use “URL naming conventions”. If you want to maximize your SEO efforts, you should hire a professional SEO expert to optimize your website, or learn how to do it yourself.

How to use social media to promote your photos

Once your photography shop is set up, and you have started to promote it, the next step is to start promoting yourself as a brand. You can do this by creating an online presence on social media networks. There are many different social media platforms, but here are a few suggestions on where you should focus your attention:

  • Set up a company page on Facebook. This is a great way to get your name out there, but it’s also a good way to communicate with your customers.
  • Create an Instagram account. This is a great way to share your photos, as well as create a personal connection with your followers.
  • Create a Twitter account. Twitter is a great way to get your name out there, but you have to be careful not to overdo it.
  • Set up a YouTube channel. This is a great way to share your videos and show your creative side.

What are the best WordPress themes for selling photos?

Once you have set up your WordPress photography shop, you’ll need a WordPress theme to display your images. Here are a few suggestions to get you started:


GeneratePress is a great SEO WordPress theme for selling photos, as it is very user-friendly and easy to use.


BeTheme is another fantastic WordPress theme for selling photos. It has many different layouts and designs to choose from, making it easy to customize your website.


Divi is one of the most popular WordPress themes for selling photos. It’s also one of the most customizable themes, making it easy to build a website that reflects your brand.

Tips for selling photos on WordPress

There are a few key things you need to do to start selling photos on WordPress and make money from your photography. As we’ve mentioned, you’ll need to choose a photo-selling plugin, create an online store, and create your pricing structure. Here are a few more tips for selling photos online:

1. Selecting the right photos for your online shop is crucial. Your photos are the first thing potential customers see, so you need to make sure they represent your work well. Make sure your photos have good resolution, are edited, and have good lighting.

2. Create a pricing structure that fits both your needs and your customers’ budgets. If you are selling prints of your work, for example, you’ll need to include a description of the sizes you offer. You may also want to include information on how your photos are printed, such as on a canvas or using a traditional print method.

3. Sell your photographs on a subscription model. If you have a large collection of photos, consider selling them on a subscription model. This is easy to do with simple photo pricing, and you can charge your customers a monthly subscription fee to access your photos.

4. Get the word out and let the public know that you’re selling photos online. You can do this in a number of ways, including social media, blogging, and email marketing campaigns. Make sure to include links to your online store and encourage your readers to purchase your photos.

5. You don’t have to sell just photos. You can also sell other items related to your photography, such as books, posters, and mugs.

6. When customers make a purchase from your online shop, make sure to follow up with them. When they receive their product, you can ask for a review. This will help you improve your online reputation and boost sales in the future.

7. Keep track of your sales, and don’t forget to pay taxes on your earnings. You may want to set up an accountant or bookkeeping service if you don’t want to deal with the extra paperwork.


As we’ve seen, there are many ways to sell photos on WordPress and make money from your photography. If you have a passion for photography, why not try to turn it into a money-making hobby? Selling photos online is a great way to do this, and with the right tools and strategies, you can start making money from your photography in no time.

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