Video blogs, popularly called vlogs, are no longer simple hobbies or diversions for entertainment purposes. Vlogging is the act of publishing videos on video publishing platforms such as YouTube. They have become one of the many ways people are making money online, to the extent where some are even making millions of dollars! In this article, I will show you how to start a vlog and make money vlogging.
How Much do Vloggers Earn?
In this business, there are those who have made it real big. They command an impressive followership and have been able to convert that followership to 6 and 7 figure incomes. We can’t talk about video blogging without mentioning the likes of PewDiePie; the king of vlogging, he made over $15 million in 2016 alone and commands an impressive 54 million YouTube subscribers.
Besides PewDiePie, there are other giants like HolaSoyGerman, who earns over $5 million yearly by vlogging about comedy, music, and video games. There is Evans Fong, a 24 year old Canadian who vlogs while playing video games and Yuya, who is a 23 year old beauty vlogger from Mexico.
Realistically, making money in the millions from vlogging is not going to be an easy task, but the good news is you can still make enough to take care of some bills. You only need to invest 3-5 hours weekly, a good camera, a video editor, some business skills, and this guide! Hitting a $1000 a month is not that far-fetched for someone starting out. The key is to keep it simple.
Key to Become a Successful Vlogger
Building your vlog’s reputation and viewership to the level where you are making serious money from Google AdSense will definitely take some time and effort, but you can explore other streams of revenue from your vlog channel. To better understand the vlog ecosystem, let us consider Olga Kay.
Sometimes in 2014, the NY Times featured an article on Olga Kay; she is a vlogger with several channels on YouTube to her credit. She says that she lives off vlogging. she earns $100,000 to $300,000 yearly from Google AdSense. She makes about 20 video posts a week. She has been able to grow her subscriber base to over 1 million and is leveraging on this number to further monetize her vlog.
She has marketed herself and vlog to advertisers that now pay $75 CPR if she shows certain products in her video. For gifted her with a car with 1 year of free gas, on the condition that she must show the car in a video at least once a month. She just opened her own socks store and she’s sending lots of viewers in L.A. to buy them.
Making lots of money from vlogging does require great business sense and willingness to go above and beyond. It all comes down to your ability to diversify and scale.
Earning Potential in Different Niches
Moving on, the earning potential of YouTube Partners is determined by a number of factors, one of which is the type of ads that can be displayed on their videos. Each video uploaded has a target audience and displayed ads must be relevant to that audience; it has to be something they are interested in and if they are interested in your blog, the ads should be somehow relevant to your content.
Some niches offer more bucks per ad than others. The amount you get paid will also depend on your viewer’s predisposition. In all, the CPM for many of the channel varies around $0.30 and $2.50. The people on YouTube earn a little higher than $2.00 per thousand views, while on a fraction earn more than $3.00 per thousand views.
From the analysis we just made, you can see that to make money relying only on Google AdSense may not really be a great business strategy. But what we learn from PewDiePie and Olga Kay is that the trick to making really good money from vlogging is to use your platform as a content marketing tool. Vloggers either sell their own products or those of their affiliates through their videos.
There are a lot of affiliate programs like Clickbank or Amazon that are accessible to anyone. You get paid if someone clicks on a link to their products in your videos’ description box.
How to Start a Vlog
It may not be easy to start a vlog at first but with these guidelines, you have a rough road map to follow.
Choose a Topic
The first thing to consider is the topic for your blog; the best way is to find something you are passionate about. It is your passion that will drive the business; it is the passion that will make it easy for you to come up with new video post ideas. You don’t have to limit yourself to just one topic, although vlogs that focus on one particular topic (or a small group of related topics) tend to do better and they attract loyal and dedicated followers. It is better to choose a niche that you are familiar with already.
Vlogging is not all about educating people on a particular subject. It’s about being comfortable with what you are willing to share with the world is the important factor here. Many decide to share their daily life experiences while others create step by step guides for DIY activities.
The main thing I have noticed about the most successful vlogs is that the vloggers are real people who are sharing real-life experiences. In doing so, they become educators who are witty, funny and sometimes even thought-provoking. Overall, they express their passions and their true personalities.
Get the Right Tools
Next, you need a camera with great video and audio playback; sometimes you may require a tripod for balancing. You will also need a computer with video editing software and of course the right content. The right content will ultimately be the best selling point. Find something you can relate intelligently and in an interesting manner. This will guarantee repeat visits from a regular audience and will increase your viewers’ loyalty. If you are promoting a product, the objective should be to create content that would create awareness for the product and encourage sales.
As your views go up, so will your subscribers. It is important to continuously post videos because that will solidify your vlog as something that is continuous. Many give up at the starting edge because of the low views. But what you have to understand is that every time you make a video, it has roots that are growing in beneath your channel. Eventually, those roots will experience a sudden jump that will cause you to get lots of views for your videos. But all of this will only happen with consistency and dedication. Ultimately, It is the number of views that would eventually create that 6 figure income.
Promote Your Vlog
Promote your vlog post. You can utilize other social media channels to promote your posts. For added search engine optimization, use Google Instant to research keywords in your niche. Integrate keywords into your topic and tags so that your videos show up at the top on search engines.
Google Instant is the embedded search bar feature on the Google Search Engine that tries to help you complete your sentence when typing into the search bar. This gives an insight into what users are searching for within your niche. It is very important to use keywords in your research.
How to Set up Your Vlog Channel and Make Money Vlogging
Once you have settled on what you want to share with the world, you can now follow these steps to create an account on YouTube and publish your videos.
How to Create a YouTube Account
Log on to YouTube and click “Create Account” in the top right-hand corner of the screen. This will lead you to the Google Accounts page. Where you will fill in all the necessary fields to create a Google account that will also be your YouTube account. If you already have a Google account, you also have a YouTube account-you just need to sign in using your Gmail ID and password.
1. Sign on to YouTube
2. Set up your account and upload your videos
3. Enable monetization of your video
4. Create your AdSense account
After you have followed the steps above, you can now publish your videos. You will be required to provide information about its content, as this will help Google push the right ads to your video, which will allow you to make some money. You should also fill in the descriptive information of your video. Remember to use catchy titles, common tags, and relevant keywords. This will help with the SEO of your channel.
Finally, proceed to promote your video within your network on social media and encourage others to share your post. You can also post the video’s link on forums you go to, as well as email the link to different bloggers and ask them to post it on their sites. The more your posts are shared on the Internet, the more traffic you are likely to drive to the video.
Do not relent in continuing to make videos and promoting them. You can schedule a regular marketing strategy or take advantage of services that will help in the promotion of your channel for a small fee.
Making a profitable vlog requires hard work, dedication and time. So I would implore you to go into this with the right mindset and expectations. Set realistic goals and pursue those goals with adequate and targeted action. When in doubt, or if you get stuck, you can always visit forums for solutions to challenges; chances are you are not the only vlogger out there who is experiencing them.
The opportunities are enormous. I have seen people make money just after a few days of launching their channel. The key is to understand how to drive traffic. Take it slow, and one day at a time. Pursue knowledge and follow those who have gotten it right and I assure you, you will not lose track.
If you play your cards right, depending on your niche and how much traffic you can drive to your vlog, you could start making money with your video blog anywhere from 3 months to 1 year.