If you’re planning to monetize your website or blog with Google AdSense, you need to meet certain eligibility requirements before your application gets approved. Many beginners rush to apply for AdSense and end up with rejection emails because their site isn’t ready.
1. High-Quality, Original Content
Google prioritizes websites that publish unique, valuable, and original content.
- Aim for at least 15–20 well-written blog posts before applying.
- Avoid copied, spun, or AI-generated content without editing.
- Cover topics in detail and provide value to your readers.
Content should be at least 800–1200 words per article for better SEO and AdSense approval chances.
2. Essential Pages (Must-Have for AdSense)
Google expects every professional website to have basic legal and informational pages:
- About Us – Introduce yourself or your brand.
- Contact Us – Provide a way for visitors (and Google) to reach you.
- Privacy Policy – A mandatory page that outlines how you handle data.
- Disclaimer / Terms & Conditions (recommended for blogs).
Without these pages, your site looks incomplete and untrustworthy.
3. Website Design & User Experience
A clean, professional design increases your credibility.
- Use a responsive theme that works on mobile and desktop.
- Make sure navigation is simple and user-friendly.
- Avoid broken links, too many ads, or distracting pop-ups.
A site that’s easy to use is more likely to be approved.
4. Domain Age and Ownership
While AdSense does not officially require a minimum domain age globally, in some regions (like India, Pakistan, China), Google prefers domains that are at least 6 months old.
- Always apply with a custom domain (e.g., yourdomain.com).
- Free domains (like .blogspot or .wordpress) can get approved, but custom domains have higher success rates.
5. Sufficient Website Traffic
AdSense does not mention a minimum traffic requirement, but having consistent visitors helps your application.
- Focus on organic traffic from Google or Bing.
- Avoid paid traffic or bot visits (these can lead to rejection or even account bans).
6. Content Compliance with AdSense Policies
Google has strict policies about what kind of content is allowed. Your site should not contain:
- Adult or sexual content
- Hateful or violent content
- Copyrighted material without permission
- Hacking, illegal downloads, or pirated software
Always follow Google’s Publisher Policies.
7. Technical Requirements
Make sure your site is technically ready:
- Fast loading speed (use tools like Google PageSpeed Insights).
- Mobile-friendly design (Google prefers mobile-first).
- HTTPS (SSL certificate), a secure site is a must for AdSense.
8. Age Requirement
Google requires publishers to be at least 18 years old to apply for AdSense. If you’re under 18, you can use a parent or guardian’s account.
9. Apply with a Professional Email
While not mandatory, applying with a custom domain email (e.g., info@yourdomain.com) instead of a free Gmail looks more professional and improves credibility.
10. Consistency and Patience
Even if you meet all the requirements, sometimes Google takes longer to review your application.
- Keep publishing fresh content during the review process.
- Don’t make major design changes while waiting.
Once approved, you’ll be able to monetize your blog or website and start earning passive income from ads.