If you’re trying to understand whether your Google AdSense earnings are normal, the first metric most bloggers look at is RPM. RPM (Revenue Per Mille) shows how much you earn for every thousand ad impressions. It’s one of the clearest indicators of how well your site is monetizing.
What Typical AdSense RPM Really Means
A true industry-wide standard doesn’t exist, because AdSense earnings vary dramatically depending on niche, country, device type, and user engagement. However, when you examine thousands of publisher earnings snapshots, YouTube case studies, and independent reports, a reliable pattern appears. For the majority of everyday bloggers, the typical AdSense RPM falls between $1 and $10.
New blogs often begin at the lower end as they build authority and consistent traffic. As a site matures and attracts a more engaged readership, RPM naturally climbs though some niches rise much higher than others.
Why RPMs Vary So Much
The spread exists because advertisers don’t value all traffic equally. Finance, software, tech, and B2B content often earns significantly higher RPMs because the audience is more valuable to advertisers. Meanwhile, lifestyle, crafts, entertainment, and general-interest topics usually fall toward the lower end of the spectrum.
Geography makes a major difference as well. Visitors from the United States, Canada, the UK, and Australia bring stronger advertiser bids than traffic from countries with smaller digital advertising budgets. A blog with mostly North American readers may see an RPM many times higher than a similar blog targeting regions with lower advertiser demand.
Typical RPM by Blog Maturity
Blog maturity influences earnings almost as much as niche category. A brand-new blog usually sits around $1–$3 RPM, mostly because it lacks the engagement signals advertisers use to assess reader value. Over time, as the blog builds SEO strength and more predictable traffic patterns, RPM commonly rises into the mid-range of $5–$10 for many niches.
Blogs that focus on long-form, evergreen articles and attract highly engaged readers tend to rise more quickly than blogs that publish short or low-engagement content. As engagement increases, so does ad visibility, which directly lifts RPM.
How to Know Whether Your RPM Is Normal
If your RPM falls inside the $1–$10 range, you’re aligned with most bloggers. But your personal “normal” can shift depending on reader location, niche competitiveness, and ad placement quality. A site with mostly mobile traffic may have a lower RPM than one with primarily desktop readers, even if they publish similar topics. Meanwhile, a site with an excessive number of ad units may hurt user experience and ultimately depress RPM.
How to Raise Your RPM Beyond the Typical Range
While $1–$10 is the typical range, many publishers manage to exceed it. The most reliable way to climb above average is to improve ad visibility, content quality, and session length. Strong, helpful content encourages deeper scrolling and longer time on page, which increases the number of viewable impressions.
Testing ad placement, using high-performing formats like sticky units, and attracting traffic from higher-value countries can also move RPM beyond typical levels. Some well-optimized niche sites consistently achieve RPMs in the $15–$25 range.
Do you use AdSense auto ads in WordPress? Easy Google AdSense can help.