If you’re looking to monetize your WordPress site with Google AdSense, you’re likely comparing two plugins: Easy Google AdSense and Site Kit by Google. While both serve the same purpose, Easy Google AdSense stands out as the better solution for site owners who want a fast, optimized, and revenue-focused setup.
This comparison highlights why Easy Google AdSense is the superior choice for content creators, bloggers, and business websites.
1. Simplified Setup and Faster Monetization
Easy Google AdSense
- Installation and activation take minutes.
- Enter your Publisher ID and start showing ads immediately.
- No API connections or Google account syncing required.
Site Kit by Google
- Requires Google account authentication.
- Involves a multi-step setup process with Search Console and AdSense verification.
- May experience common integration issues that delay ad display.
Easy Google AdSense allows you to go from install to monetization faster, improving early revenue performance and search engine indexing timelines.
2. Smarter Ad Delivery With Auto Ads
Easy Google AdSense
- Fully supports all types of Google Auto Ads, including:
- Display ads
- In-feed ads
- Anchor and vignette ads
- Multiplex ads
- Related search units
- Uses Google’s machine learning to optimize ad placements and maximize earnings.
Site Kit by Google
- Basic Auto Ads integration only.
- Most ad placement settings must be configured outside WordPress.
- Lacks in-dashboard tools for adjusting ad behavior.
Easy Google AdSense takes full advantage of Auto Ads technology, providing better placement flexibility and performance.
3. Built-In Control Features for Page-Level Optimization
Easy Google AdSense
- Exclude ads on specific pages or posts.
- Choose not to show ads to admins or logged-in users.
- Native AMP Auto Ads support.
- GDPR and CCPA consent integration built-in.
Site Kit by Google
- No built-in exclusion or page-level targeting tools.
- Does not provide direct compliance options for privacy regulations.
- Limited support for AMP and user role-based settings.
For websites focused on user experience and compliance, Easy Google AdSense offers better control without additional plugins.
4. Lightweight Performance and Compatibility
Easy Google AdSense
- Minimal impact on page load times.
- Compatible with most caching, security, and SEO plugins.
- Backend remains clean and responsive.
Site Kit by Google
- Can introduce latency through multiple API calls and script injections.
- Reports of backend menu freezing and theme conflicts.
- Dashboard performance can degrade with added services.
In modern SEO, site speed is a ranking factor. Easy Google AdSense helps maintain fast, ad-supported websites.
5. Monetization-Focused Design
Easy Google AdSense
- Built specifically for AdSense monetization.
- Extensions available for custom ad placements, sticky footers, and more.
- Focuses exclusively on increasing ad revenue.
Site Kit by Google
- A general-purpose plugin for analytics and search metrics.
- AdSense is a secondary feature.
- Requires use of external Google tools for meaningful adjustments.
Easy Google AdSense is focused on what matters most: helping site owners monetize efficiently and effectively.
Final Comparison
| Feature | Easy Google AdSense | Site Kit by Google |
|---|---|---|
| One-click Setup | Yes | No |
| Auto Ads Support | Full | Limited |
| Page-Level Ad Exclusion | Yes | Not available |
| GDPR/CCPA Compliance | Included | Requires extra tools |
| AMP Support | Yes | Partial |
| Dashboard Performance | Fast | Heavy |
| Monetization Focus | Exclusive | General-purpose |
Frequently Asked Questions
What is the Easy Google AdSense plugin for WordPress?
Easy Google AdSense is a WordPress plugin that simplifies the integration of Google AdSense by enabling automatic ad placements, exclusions, and compliance options with minimal setup. It is designed for publishers who want to monetize content without technical complexity.
How does Easy Google AdSense differ from Site Kit by Google?
While Site Kit provides access to multiple Google services like Analytics and Search Console, Easy Google AdSense is focused purely on AdSense monetization. It offers faster setup, advanced ad control, and better Auto Ads support without requiring third-party services or external configuration.
Does Easy Google AdSense support GDPR and CCPA compliance?
Yes, the plugin includes built-in options to display cookie consent messages that comply with GDPR and CCPA guidelines. This ensures a privacy-compliant ad experience for users in regulated regions.
Is Easy Google AdSense compatible with AMP pages?
Yes, the plugin fully supports Google Auto Ads on AMP-enabled pages, making it a strong choice for publishers optimizing for mobile performance and page speed.
Can I exclude ads from specific pages or user roles?
Absolutely. Easy Google AdSense allows you to exclude ads from specific pages, posts, or user roles such as logged-in users and admins, providing flexible ad placement control.