AdSense Revenue Per Mille (RPM) varies significantly by industry, generally ranging from $2–$5 (low end) to $50+ (high end) based on niche, advertiser demand, and user intent. High-RPM industries (often $15–$50+) include finance, insurance, and digital marketing, while lower-paying sectors like gaming or music ($1.36-$15) have broader audiences.
Top AdSense Niches by Estimated RPM
- Finance & Insurance: Consistently the highest, often exceeding $15–$50+ due to high-value customer acquisition for advertisers.
- Digital Marketing/Make Money Online: A highly profitable niche, typically ranging from $12 to $40+.
- Technology & SaaS: Moderate to high, with potential for $3–$10+ depending on the specific sub-niche.
- Health & Wellness: Often lucrative, driven by high advertiser competition.
- Education: Higher end, with niches like online courses and professional training averaging $10-$25.
Factors Influencing Industry RPM
- Advertiser Intent: Industries where clicks lead directly to high-value purchases (e.g., insurance) pay more.
- Geographic Location: Traffic from the US, Canada, and UK often yields the highest RPMs.
- Content Type: Long-form, in-depth content allows for more ad insertions and higher engagement, leading to better RPMs.
- Seasonality: Q4 (October-December) typically sees the highest RPMs across all industries.
General AdSense RPM Ranges
- Low ($0–$5): Gaming, Music, General Entertainment.
- Medium ($5–$15): News, Lifestyle, General Blogging.
- High ($15+): Finance, Real Estate, Legal, Digital Marketing.
To maximize RPM, focusing on high-intent topics like “how to invest” or “best business software” generally yields better results than broader topics like “funny videos”.
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