AdSense RPM (Revenue Per Mille) refers to how much you earn for every 1,000 page views. These figures are highly dependent on advertiser demand, user location (Tier 1 vs. Tier 3 countries), and purchase intent.
AdSense RPM Benchmarks by Industry
Based on current market data, niches that involve high-value transactions (like insurance or mortgages) or specialized professional services consistently yield the highest RPMs.
| Industry / Niche | Est. RPM Range (USD) | Key Driver |
|---|---|---|
| Finance & Insurance | $20 – $50+ | High lead value; intense competition for loans/insurance. |
| Legal Services | $20 – $50 | Extremely high CPC (Cost Per Click) for attorneys. |
| Technology & SaaS | $15 – $40 | High-priced software subscriptions and AI tools. |
| Real Estate | $20 – $40 | Large commissions for agents drive high ad bids. |
| Education & Online Learning | $10 – $30 | Competition for degree programs and bootcamps. |
| Health & Wellness | $10 – $25 | High spending on supplements and private care. |
| Marketing & Business | $8 – $20 | B2B services like CRM and SEO software. |
| Lifestyle & Luxury | $5 – $15 | High-end retail and “affluent” target demographics. |
| Gaming & Entertainment | $2 – $10 | High volume, but lower intent to buy expensive goods. |
Critical Factors Influencing Your RPM
It is important to remember that these are averages. Your actual RPM may vary significantly based on the following:
- Audience Geography: Traffic from “Tier 1” countries (USA, UK, Canada, Australia) typically pays 3x–10x more than traffic from Tier 3 countries.
- Ad Placement & Viewability: Ads placed “above the fold” or integrated within content tend to have higher Click-Through Rates (CTR), which pushes your RPM up.
- Seasonality: RPMs often peak in Q4 (October–December) as advertisers exhaust their budgets for the holiday season.
- Device Type: Desktop traffic often sees higher conversion rates (and thus higher RPM) for complex niches like Finance, while Mobile often wins in Entertainment.
If your RPM is low despite being in a high-paying niche, check your “Fill Rate”. If Google can’t find relevant ads for your specific content, they will show lower-paying “backup” ads, which tanks your earnings.
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