If you’re monetizing a website or blog with Google AdSense, understanding Revenue Per Mille (RPM) is key to increasing your earnings. RPM represents your estimated earnings per 1,000 page views, and it varies widely depending on your content’s niche or industry.
What Is AdSense RPM?
AdSense Page RPM is calculated using the formula:
RPM = (Estimated earnings / Number of page views) * 1000
A higher RPM means you’re earning more per 1,000 page views, which makes this metric essential when choosing a blog or website topic.
AdSense RPM by Industry – Global Estimates
Here is a table showing average AdSense RPM by niche across major global regions.
| Industry | North America | Asia-Pacific | EMEA | South America |
|---|---|---|---|---|
| Finance | $32.13 | $25.02 | $19.47 | $20.16 |
| Home & Garden | $23.35 | $18.38 | $10.78 | $5.91 |
| Business & Industrial | $18.33 | $14.53 | $8.25 | $7.59 |
| Internet & Telecom | $14.55 | $11.23 | $8.79 | $8.75 |
| Health | $17.40 | $15.77 | $5.34 | $3.87 |
| Real Estate | $14.50 | $16.67 | $5.19 | $3.53 |
| Shopping | $14.00 | $13.54 | $7.71 | $4.86 |
| Beauty & Fitness | $13.01 | $15.65 | $6.92 | $3.90 |
| Travel | $14.10 | $9.70 | $8.13 | $5.19 |
| Law & Government | $12.83 | $10.32 | $5.38 | $7.98 |
| Education & Jobs | $12.37 | $7.12 | $4.88 | $9.11 |
| Technology | $9.18 | $10.56 | $7.64 | $5.67 |
| Reference | $11.19 | $11.40 | $5.02 | $3.55 |
| Sports | $4.23 | $7.10 | $2.61 | $1.74 |
| News & Media | $3.37 | $3.35 | $2.00 | $0.97 |
Top Performing Industries
Based on RPM data, the following industries consistently yield the highest earnings:
- Finance
- Home & Garden
- Health
- Real Estate
- Business & Industrial
These niches typically attract high competition advertisers with larger budgets, pushing up the Cost Per Click (CPC) and, therefore, the RPM.
Why RPM Varies by Industry
Several factors influence how much advertisers are willing to pay for ad space on your site:
- Commercial Intent: Finance and real estate users are closer to making high-value purchases.
- Audience Location: Traffic from countries like the U.S., Canada, or UK results in higher RPMs.
- Advertiser Demand: Some niches have more advertisers bidding on keywords.
- Content Quality: High-quality, engaging content leads to better ad engagement.
Tips to Increase Your AdSense RPM
Target High-Value Niches
Focus your content around industries like finance, tech, or real estate to attract premium ads.
Write for High-CPC Keywords
Use keyword research tools to identify terms with high commercial value.
Optimize Ad Placement
Test ad positions like in-content, sticky sidebars, and top-of-fold to boost visibility.
Improve Page Speed
Faster-loading pages improve user experience and can increase ad viewability.
Segment International Traffic
Serve different ad units or content based on geography for maximum monetization.
Frequently Asked Questions
What is a good AdSense RPM?
Anything between $5–$10 is decent for general topics. Niche sites in finance or tech often see RPMs above $20.
Can RPM change over time?
Yes, it fluctuates based on seasonality, ad demand, user behavior, and your site’s performance.
Should I switch my niche based on RPM?
Only if it aligns with your expertise and audience interests. Forced niche shifts rarely perform well long-term.