Looking for a simple way to grow sales without spending more on ads? Adding a pay in 4 payments feature to your WordPress site could be the answer. Offering customers the ability to split payments into four instalments helps boost average order value.
Why Offer Pay in 4 on Your WordPress Site
- Higher conversion and larger order value – Customers are more likely to buy when they can split payments.
- Improved affordability – Four smaller instalments feel more manageable than one lump sum.
- Competitive advantage – Offering pay in 4 helps you stand out from competitors.
- Better customer experience – Flexible financing builds trust and loyalty.
What You’ll Need
- A WordPress site with WooCommerce or another e-commerce plugin
- A payment gateway or plugin that supports instalments or Buy Now, Pay Later (BNPL)
- Updated terms and conditions to cover instalments
- Clear messaging at checkout and on product pages
- Plugin compatibility with your theme and setup
How to Set Up Pay in 4 Payments
1. Choose and Install a Plugin
Look for plugins that support instalments or pay in 4. For example: Checkout for PayPal.
2. Configure Your Payment Gateway
Connect your gateway (Stripe, PayPal, Afterpay, etc) in the plugin settings. Enable “4 payments” and set rules such as minimum order value or eligible products.
3. Update Your Checkout and Product Pages
Add messaging like “Pay in 4 interest-free payments of $XX with [Provider]” on product pages and during checkout.
4. Test the Full Flow
Run a test order to confirm the checkout process works smoothly on both desktop and mobile.
5. Update Policies
Add instalment details to your Terms & Conditions and FAQ pages. Make refund and return rules clear.
6. Promote the Option
Highlight “Pay in 4” on your homepage, product pages, and in email campaigns. Use banners and trust badges to reassure customers.
Best WordPress Plugins for Pay in 4
- Checkout for PayPal – Offers interest-free instalments via PayPal.
- WP Stripe Checkout – Works with Stripe and BNPL providers like Afterpay and Klarna.
When choosing a plugin, check for compatibility with your checkout, supported currencies, user reviews, and update history.
Content Tips
- Use keyword-rich headings like “Pay in 4” and “split payments”.
- Optimize meta titles and descriptions with terms like installments, buy now pay later.
- Ensure your checkout is mobile-friendly and fast.
- Add FAQs and testimonials about the pay in 4 option.
Common Mistakes to Avoid
- Hiding terms and fees
- Over-restricting eligibility for instalments
- Using outdated or incompatible plugins
- Poor checkout design that hides the pay in 4 option
- Ignoring refund and return rules
- Not tracking performance with analytics
Adding a pay in 4 payments option create a better shopping experience. With the right setup, you can offer customers the flexibility they want and gain a competitive edge.